Development and revitalization of local communities
Eat-in spaces in FamilyMart stores are also used as places for community members to strengthen their connections with each other. People use these spaces for things beyond just eating and drinking the products they purchased. They use them as break areas during the workday at stores in business districts, as community spaces for family and friends to have pleasant conversations with each other at stores in residential areas and on the roadside, and people also use them for events put on by local NPOs, school clubs, and other organizations. There are approximately 6,014 stores (as of October 31, 2017) nationwide that feature eat-in spaces.
Helping to stimulate local economies through terraced rice field rehabilitation
With the conclusion of a comprehensive cooperation agreement with Yamanashi Prefecture, in fiscal year 2011 FamilyMart began supporting efforts to rehabilitate abandoned farmlands in the Kami-Obina region in Kofu, Yamanashi. Since its conclusion of the “Comprehensive Agreement on the Corporate Plantation Development Promotion Project” with the Obina, Kofu Region Revitalization Promotion Council, FamilyMart has working with community members to cultivate rice and other activities as efforts to revitalize the region through terraced rice field rehabilitation.
UNY aims to give every one of its customers a safe and pleasant experience when shopping, regardless of customer age, gender, or disability. To this end, we have been actively implementing universal design based on the concept of normalization, and have been working to build stores that will serve as spaces for community members together and communicate.
We are putting in stepless entryways, priority elevators, and “Thoughtful parking lots” to ensure stress-free shopping experiences for customers who need assistance, including those with visually impaired persons and those using wheelchairs or strollers. We are also taking steps to help customers shopping with small children. These include building “Baby break rooms” featuring play spaces made with soft materials and areas to nurse and change diapers with peace of mind, as well as installing toilet fixtures exclusively for children to help with potty training.
“Forest of City Residents' Campaign against Plastic Shopping Bags” activities in Ogaki
At Aquawalk Ogaki (in Ogaki, Gifu Prefecture), UNY collaborated with the Ogaki City Citizens Council for the Environment to create the Forest of Citizens Campaign against Plastic Shopping Bags,” which won the Minister of the Environment Award at the Fragrance of Green Urban Development Contest put on by the Ministry of the Environment. Areas adjoining UNY stores were redeveloped into parks of fragrant greenery, and city volunteers work as “Green Supporters” to manage the parks' trees and fl owers. These areas are now fondly used as community spaces.
Efforts to ensure peace of mind among the elderly
With the goal of achieving a society in which the elderly can thrive stress-free in the communities with which they've become familiar, FamilyMart store managers, store staff, and head office employees take the Dementia Supporter training courses provided by organization such as local governments, the Japan Franchise Association, and store manager assemblies in local areas. By working with dementia and their family members and by making efforts to build systems of support, we are looking out for the elderly as a member of the community.
As a means to ensure customers with dementia can shop stress-free, we are working to get our store certified as Dementia Shopping Safety Net Stores according to UNY standards. At certified stores, managers and employees who have received training from NPOs as dementia supporters greet and look out for customers with dementia. Some 4,000 staff at 58 stores have taken dementia supporter training and become dementia supporters.
Support for the Program to Support the Voluntary Return of Driver's Licenses for the elderly
Amid a rising number of traffic accidents by elderly drivers, FamilyMart is lending a hand to the Program to Support the Voluntary Return of Drivers Licenses for the elderly. In Kagawa, Aichi, and Kochi prefectures, we are giving out QUO (prepaid) cards, which can be used at FamilyMart stores, to people 65 and over return their licenses. And in Tokyo, we are giving out vouchers for Takuhai Cook 123, a boxed lunch delivery service provided by our group company SENIOR LIFE CREATE Co., Ltd.
Services for the elderly
The Takuhai Cook 123 service provides nutritionally balanced meals, with menu choices that change every day. The service offers a range of boxed lunch options tailored to the health conditions and needs of each customer. Along with standard meals, these options include lowsodium meals, meals for those on dialysis, and meals with easily chewed foods. When making deliveries, service staff also perform “safety checks” that allow them to gauge the physical health of customers. By looking out for the elderly, staff contribute to building communities where the elderly can live without worry.
UNY operates an online supermarket for customers who are unable to or who do not have the time to go shopping at a store. Along with Internet orders, we also take orders over phone and fax to make the service easy to use for even customers who do not have Internet access or who are not familiar with how to use a PC or smartphone. And to promote recycling, we collect containers and packaging that have been used by our customers when delivering products. Through these efforts, we are working to improve the convenience of everyday living and help those unable to shop, while at the same time acting in regard for the environment.
Senior Citizen Franchisee System
In February 2016, we launched the Senior Citizen Franchisee System in an effort to promote more FamilyMart store management among those aged 61 to 70. The franchisee signs a contract for 5years and can therefore manage stores up until the age of 75. This effort helps improve seniors' motivation and health by making the most of their knowledge, skills, and passion for work.
Safety Station activities
As a member of the Japan Franchise Association, FamilyMart takes part in efforts Safety Station activities, which seek to protect safety in local regions. Activities conducted by convenience stores throughout the country are done in coordination with members of the community, local governments, and governmental agencies. These efforts are aimed at providing shopping assistance to seniors and those with disabilities, as well as to build better environments for young people. These activities involve conducting everyday measures to prevent theft, prepare for disasters, and ensure safety, as well as providing temporary refuge to individuals that include women, children, and those with dementia. Stores are run with roots established in the community, with staff actively engaged in things like prohibiting the sale of cigarettes and alcohol to minors and encouraging late-night visitors to return home.
Transportation Services for Everyday Life
Car Sharing Service and Taxi Dispatch Service
FamilyMart makes use of store parking lots to offer a car sharing service, which can contribute to energy conservation and a reduction in CO2 emissions. The service is currently offered in 65 stores (as of the end of December 2016).
Starting 2012, we have also offered a taxi dispatch service that calls local taxis to FamilyMart stores. We work with taxi companies to provide this service across 164 stores in the Tohoku, Hokuriku, Kinki, Chugoku, and Kyushu Areas (as of the end of September 2017).
The discontinuation/scale-down of bus and railroads in rural areas mean more and more people have found themselves outside of the scope of public transportation. These services are meant to act as a means of transportation for these people in their everyday lives.
Locally Oriented Environmental Cleanup Campaign
FamilyMart National Environmental Cleanup Campaign
In the FamilyMart National Environmental Cleanup Campaign event, our customers, vendors, franchisees, and employees come together to clean local areas. The event, held twice a year since 2003, is part of our efforts to contribute to the beautification of local society, and has had over 1.1 million participants over the course of its history.
At UNY, we clean and weed the area around our stores and offices every day. We expand the scope of our efforts, however, in June, which is Environment Month, and October, which is 3R (Reduce, Reuse, Recycle) Promotion Month. Every year on these months, we hold a Clean-Up Campaign and clean the roads around our head office, offices, and all of our stores.
Local Contribution Efforts
Abandoned Farmland in Kamiobina, Yamanashi Prefecture: Vitalization Efforts
In May 2011, FamilyMart signed the "Comprehensive Agreement on the Corporate Plantation Development Promotion Project" with the Obina, Kofu Region Revitalization Promotion Council in Kofu City, Yamanashi Prefecture.
Since then, we have worked to rehabilitate abandoned and overgrown farmland by growing canola flowers, edamame, and rice in these fields.
In addition to recovery efforts like rice planting/harvesting and harvest festivals, our employees and their families also participate in "Obina Tourism," an event that educates people as to the nature in the area and the Obina region in general. Through these, we contribute to the vitalization of the area while also getting to know the local community.
What is abandoned farmland?
Abandoned farmland is farmland that has not been cultivated in over a year, with no plans for cultivation in the future, due to reasons like labor shortage and the aging of farmers as a population. Yamanashi Prefecture has the 2nd largest area ratio of abandoned farmland in Japan.
Supporter of the World Food Programme（WFP） Walk the World Charity Walk, with Employees Participating as Volunteers
FamilyMart is a special sponsor of WFP Walk the World (hosted by the Japan Association for the World Food Programme), a charity walk held every year to try to eradicate hunger amongst children in developing countries, and our employees participate in the event as volunteers.
This charity walk helps raise awareness for the issue of hunger in the world, with part of the proceedings going to fund the School Feeding Program by the WFP.
Efforts Based on Various Agreements
Local Production for Local Consumption with the Wakayama Ponchi Project
In 2010, we began a project to develop a product with Wakayama Ponchi, a specialty dessert local to Wakayama Prefecture, with 4th graders at Attached Primary School of Faculty of Education, Wakayama University. These products are then sold at FamilyMart stores. This project is based on the "Comprehensive Agreement on Regional Vitalization," which we signed with Wakayama Prefecture.